Lena Tereshkova

Graphic Designer, working with clients from all over the world both as an individual practitioner and as a leading design specialist in the creative agency.

Yummy Moo 优米恩

Product name, logotype and mascot design for the formula milk brand in China

The first stage of the project was to develop a name which would work for European and Chinese customers. After a number of researches and focus groups Yummy Moo has been chosen, and I moved to designing a visual identity for the brand.

Hippo became a central point of the visual identity, for its friendly rounded curves and recognisable features. A cloud silhouette and rounded font are aimed to contribute the idea of safety, care and purity of a newborn. Here are a few options:

London 2021

Lena Tereshkova