Lena Tereshkova is a London-based creative, who designs Live and Digital experiences. The tandem of her spatial design knowledge (BA Interior Design) and deep expertise in visual communication (MA Graphic Design) determines confidence and critical solution-focused thinking when working on the edge of multiple design sectors.
Her strong adherence to a witty and elegant visual language is inherently evident throughout, whether a collaborative work in an agency or her independent freelance performance takes place. At the same time, many years of managing projects on her own allowed to achieve a stable balance between experimental creative self-expression and profit-oriented pragmatic solutions.
Lena's list of completed projects includes designs across physical and digital areas to communicate visual messages of different complexities to diverse audiences: from specific small groups to large multicultural formations. The tasks include developing consistent brand guidelines or working within existing identity frameworks; designing creative concepts, presenting them, and bringing to life, keeping initial gloss; ideating, designing, promoting both live, virtual and hybrid events; overseeing and leading output from fellow creatives and contractors.
Her interest and experience in virtual and hybrid events is determined by a positive environmental impact both solutions can bring. After developing merchandise and other branded physical objects for large scale live events like World Expo 2015 or FIFA World Cup 2014, she is keen to focus on digital merchandise, stretching it and transforming it to a source of real value, benefit, and excitement. Strengthening her digital expertise, Lena is currently obtaining a professional Google UX Design certificate.
Today a methodology- and research-driven approach, deeply ingrained into her practice during the MA course, is the axis that goes in parallel with most of her projects. This principle also serves as the key algorithm while developing product naming. During the past years, she has been working on a consistent naming methodology. Insomuch a visual research covers primary and secondary context of a subject, her product naming methodology includes a deep analysis of primary and secondary vocabulary contexts.
As many other socially oriented designers Lena influences the world around. Embracing this responsibility, she is happy to collaborate and offer reduced rates to companies spreading recycling or waste reducing technologies, as well as other solutions that contribute to an environmentally friendly existence.