I am a Graphic Designer based in London. Since the beginning of BA Interior Design course, I constantly kept a close watch on Graphic and Product Design sectors. While working both as Interior and Graphic Designer after the course I changed my focus to visual communication completely and obtained an MA Graphic Design at London College of Communication in 2012.
The tandem of 2D and 3D design experiences contributes to my productivity in event design industry: I currently work as a Senior Designer at PR and Communication agency. At the same time, more than 10 years of freelance in Branding and Identity give me a clear understanding of how to develop consistent guidelines or how to work within an exciting identity scheme.
Today a methodology- and research-driven approach, deeply engrained into my practice during the MA course, is the main mechanism of developing branding and advertising projects. This principle also serves as a key algorithm while solving product naming tasks. As during the past years, I have been developing a consistent naming methodology. Insomuch the visual research covers primary and secondary context of a subject, my product naming methodology includes a deep analysis of primary and secondary vocabulary contexts.
Years of managing projects on my own allowed me to achieve a balance between self-expression through creative experiments and commercially successful pragmatic
solutions that match client’s requirements. Being focused on delivering client’s message to the right audience using the most appropriate visual language, I define my mission as a mediator who builds up a product that primarily contributes to businesses of people I work with.
Drop me a line for further information, additional visuals or just to say hello.