Lena Tereshkova

Designer, Digital & Live Experiences. Trained as an interior specialist and visual communicator. Based in London. Working with clients from all around the world both as an individual practitioner and as a leading designer in an agency.






Keener

Name, logo and packaging for a tablet computer 


My mission was to communicate reliability and convenience of a multifunctional device through its name and logo. I created the name, using an idiom ‘to be keen on’ and chose a stable weighty typeface for the logotype.

Due to the fact, that many customers and potential clients are located in different countries, I aimed to come up with the name which is easy to pronounce and to remember for both English and non-English speaking users.








London 2021

Lena Tereshkova