Keener
Name, logo and packaging for a tablet computer
My mission was to communicate reliability and convenience of a multifunctional device through its name and logo. I created the name, using an idiom ‘to be keen on’ and chose a stable weighty typeface for the logotype.
Due to the fact, that many customers and potential clients are located in different countries, I aimed to come up with the name which is easy to pronounce and to remember for both English and non-English speaking users.
My mission was to communicate reliability and convenience of a multifunctional device through its name and logo. I created the name, using an idiom ‘to be keen on’ and chose a stable weighty typeface for the logotype.
Due to the fact, that many customers and potential clients are located in different countries, I aimed to come up with the name which is easy to pronounce and to remember for both English and non-English speaking users.
