Lena Tereshkova

Graphic Designer, working with clients from all over the world both as an individual practitioner and as a leading design specialist in the creative agency.

20th & 21st Century Gallery at Victoria & Albert Museum

Project is in progress 

Currently, the spaces dedicated to the 20th century and contemporary collections are amongst the oldest in the museum. After almost 30 years of telling the story of 20th Century design it is time for a change: the galleries (Rooms 74 and 76) and The Rapid Response Collecting display (Room 74a) have been closed in November 2019 to be reoplened in summer 2020. Over the last 18 month the team has been working on a new curatorial vision for these galleries, aiming to tell a different story of 20th and 21st Century, focused on design and society.

The rooms (76, 74a and 74) are located on the second floor, and lack clearly delineated entry and exit points. Therefore part of design work was to create a stronger threshold experience and to establish a strong narrative for the collection with three entrances. I was working with the in-house 2D and 3D designers to develop a new design concept according to the brief and relatively modest budget. The working process included weekly meetings with curators to share new ideas and visuals.

My role included finding design solutions for multiple entrances of the gallery, suggesting colours, materials, moodboards, developing visualizations of proposed ideas and presentations for weekly meetings. The gallery currators suggested to integrate bright colours into the identity, whereas graphic designers preferred to minimize amount of colours and, ideally, to stick to white. To merry design approach with the brief, I proposed to hide intense colours, keeping a light touch of colorful shades.

London 2021

Lena Tereshkova